Citizenship- RIO PROJECT
You are to undertake a course of lessons based on the upcoming Rio 2016 Olympics. This will include:
Who is going to have the 'EYE of the TIGER' and take GOLD?
GOLD- 10 RIO points
SILVER- 5 RIO points
BRONZE- 2 RIO points
Points are awarded to each group member
PART 1- Your Bid
Adidas are the sponsor of team GB. Nike and Puma have asked you to join their team and create a bid to take over as team GB official sponsor. You must get into groups and work in teams of 4.
You need to:
> Redesign team GB kit for either Adidas or Puma.
> Redesign the Rio ticket to match the change of brand.
> Create an advert linked to team GB and the new brand.
Part 2- Advertising
Adidas have heard about Nike and Pumas plans and are planning to fight back. They are considering developing an advertising campaign. You are required to consider how you will advertise the games.
PART 3- Merchandising
Adidas have asked you to create a ‘product range’ that will sell both in the UK and in Brazil.
Please visit the Olympic store and look at the products being sold. You must then decide on the products you will sell and how much you will price them at.
> How will customers buy them?
> You need to have products that target different customer groups.
>Male, Female, Age range, Income levels.)